Are you a salon owner who's in a hair rut? Have you used the same old hair care and colour products for years? Well, it could be time to shake things up and try something new! As a hair salon business consultancy, we know that sometimes it's essential to change things to keep your customers happy and your business thriving.
Here are five reasons why you might want to consider changing your hair care and colour brand:
1. To Meet the Latest Trends
Just like fashion, hair trends come and go. If your current brand is not keeping up with the latest trends, it's time to find one that can. Your customers will be delighted to see you offering the latest hair care and colour products that cater to their needs and preferences.
2. To Keep Your Salon Fresh
Are you tired of using the same old products day in and day out? If you're feeling uninspired, it's time to inject new energy into your salon. Changing your hair care and colour brand can help keep your salon fresh and exciting. Plus, you'll have the chance to try new techniques and offer new services to your customers.
3. To Improve the Quality of Your Products
As a salon owner, you want to provide the best possible service to your customers. If you feel your current hair care and colour brand needs to meet your quality standards, it could be time to find a brand that can. By partnering with a brand offering higher-quality products, you can ensure your customers get the best possible service.
4. To Stand Out from the Competition
To stand out from the competition, you need to offer something different. Changing your hair care and colour brand to align with current industry trends can help you attract new customers and retain existing ones.
5. To Have Fun!
Finally, changing your hair care and colour brand can be fun! You'll have the opportunity to try new products, experiment with new styles, and offer your customers something different.
Managing the change
Changing your colour house or product brand can be daunting for your salon and the team. Here are some sales tips to help you make the transition and make a real success of your investment:
Get Your Staff Excited
Before introducing the new brand to your customers, getting your staff excited about it is essential. Hold a staff meeting or organise a training session on the new products. Explain the benefits and features of the new brand and get your team excited to share it with your customers. Launch with an incentive for the team to have retail flying off your shelves.
Host a Launch Party
What better way to introduce your new brand to your customers than by hosting a launch party? Offer samples, demos, and other promotions that incentivise customers to try the new brand. You could even offer a special discount or promotion for those attending.
Use social media
Social media is a great way to spread the word about your new brand. Post photos and videos of the new products on your salon's social media pages. Share before-and-after photos of customers who have tried the new products.
Offering incentives is a great way to encourage customers to try the new brand. Offer a discount for first-time purchases or a buy-one-get-one-free promotion to incentivise customers to try the new products.
Finally, the most important thing to remember is to be enthusiastic about the new brand. Your enthusiasm will be contagious, and your customers will be excited to try new products. So, have fun, be creative, and get ready to take your salon to the next level!
And in case you didn't know...
Some product houses also offer great sign-up bonuses, which can help pay towards things like refurb or training costs; chat to your product rep or a product house that's caught your eye to ask if you qualify for a sign-up bonus or significant discounts and rewards based on your annual spend.
If you’re asked to sign on the dotted line, always ensure you can meet the terms of any agreements you enter, as you may need to give a personal guarantee.
Wishing you and your team a thriving Spring,